Custom Flags: Single vs Double Sided Printing

Understanding Single-Sided Printing

Single-sided printing is popular for custom flags because the artwork goes on only one side of the fabric. The back usually has a lighter or mirrored version, depending on the type of fabric and the printing method used. The ink soaks in a bit, so you get a softer copy on the reverse.  

Lightweight materials like 100D polyester are ideal for this type. They are affordable and mesh well with digital printing, the method that makes bright, detailed designs seamless. This is best for flags that will only be seen from a single side, such as handheld rally flags, wall scrolls, or table runners. Since you’re using a single layer of fabric and the process is straightforward, there’s less material waste. This keeps the cost down, which is why single-sided flags are a smart pick for large orders or tight budgets.  

Exploring Double-Sided Printing  

Double-sided printing makes sure both sides of the flag show the artwork clearly and correctly. To do this, two pieces of fabric are printed—one for each side—then stitched back to back. This way, the reverse side does not show a faded version, and you avoid the ink soak issue altogether.

Heavy-duty fabrics hold up best here thanks to the double layer. We usually go with screen printing or UV printing. Both techniques resist weathering super well, which matters for outdoor flags—think high-profile outdoor banners, beach signs, or teardrop flags that need to impress from any angle. The thicker material plus extra setup do bump the price, but that’s what gets you a flag that’s crisp from front to back no matter the breeze.

Picking the Right Option

Single or double print boils down to the flag’s setting. Will it dangle against a wall, go on a pole that shows one side, or be a handheld sign in a parade? Single-sided gives the message you need for less money. It’s faster and still effective. Flip that flag and take it outside. If it’s flying freely, gets plopped in the middle of an event space, or is the design people are walking around to see, double-sided pays off. You still spend more, but logos and artwork stay bold whether someone passes on the left or the right.

The budget you have can guide your choice, too. If you’re placing a big order, single-sided flags are generally the cheaper way to go. On the other hand, double-sided flags are a good pick when you want a striking, visual statement that can grab attention from any angle. Thanks to the latest printing tech, you’ll get crisp colors and sharp details on either choice, so custom designs come out looking great and fit whatever purpose you have in mind.